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Why Smart Brands are Showing Up in Schools and Doing it Right
Smart brands are solving real problems, supporting educators, and earning genuine trust where it counts. We reveal how brands like Kleenex and DoorDash turned school partnerships into lasting community relationships (and brand loyalty that money can’t buy). If you want your brand to go beyond visibility and become part of the culture, this is your blueprint. Ready to learn how to make an impact that sticks? Dive in.
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Countdown to Kickoff: Georgia High School Football Gets the Big Stage
Friday night lights in Georgia are about to shine brighter than ever. Countdown to Kickoff, a statewide pregame tour from Score Atlanta and Campus Multimedia, is giving high school athletes, coaches, and fans the spotlight of a professional broadcast. With live coverage, on-site fan zones, and statewide TV broadcasts, the tour celebrates community pride while showcasing the state’s most exciting matchups each week.
When Schools and Restaurants Partner, Everyone Wins
We are excited to announce a partnership with Force4Good to make Spirit Nights easy for schools across the nation.
New Digital Marketplace Connects K-12 Schools With Local Sponsors to Fund Athletics and Community Programs
SponsorPlace, a groundbreaking sponsorship platform, launched this week to help K-12 school leaders unlock funding without the administrative burden. The all-in-one marketplace helps schools connect with local businesses, streamlining how sponsorships are created, managed, and executed.
The Untapped Power of Youth Sports Sponsorships: Live from SBJ Brand Innovation Summit
At the Sports Business Journal Brand Innovation Summit, Karl Mawhinney, CEO of Campus Multimedia, gave real ways brands can get involved in the next generation of sports marketing.
Reimagining School Marketing: Partnering, Not Promoting
Schools are no longer just hubs of learning—they’re evolving into powerful spaces where brands can make a meaningful impact while building long-term affinity.
School Sponsorships and Youth Marketing Strategy
Learn from Karl Mawhinney’s insights on engaging Gen Z through meaningful sponsorships and brand activations on The CUSP Show.