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The Untapped Trust Advantage
Why Brands Win By Showing Up for K-12 Schools
Every brand wants real trust, real community connection, and real, measurable results. Meanwhile, K-12 schools across the U.S. are facing growing financial and operational pressures that put essential programs and student experiences at risk.
So we teamed up with YouGov to find out where those two realities intersect, and what we found surprised even us. Parents not only rank their child's school among the most trusted institutions in their life, ahead of media, government, and almost everything else, but they also want brands to show up, as long as it is done in a way that actually helps.
This study breaks down exactly what that opportunity looks like, showing brands how to build the kind of trust, connection, and measurable results they are chasing by showing up for the schools that already have their customers' trust. And the brands that move first are going to have a real head start.
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Campus Multimedia and National Amateur Sports Announce Strategic Partnership to Expand Revenue Opportunities for School Districts Nationwide
See how the partnership between National Amateur Sports and Campus Multimedia combines district-wide athletic media rights, sponsorship expertise, and technology to help schools unlock sustainable funding through community and corporate partnerships.
Kleenex® Heroes of the Classroom Returns: How One Brand Is Turning Teacher Recognition Into Real School Support
Kleenex® Heroes of the Classroom is back in 2026! Nominate a deserving teacher for a chance to win up to $10,000, plus $5,000 for their school.
Taco Mac Partners with Campus Multimedia to Bring Recognition Programs to Schools
See how Taco Mac partners with Campus Multimedia, the leader in K-12 brand activations, to deliver impactful recognition resources to schools that celebrate students and connect with communities.
GEORGIA MATCH and Campus Multimedia Team Up to Power Senior Success
Campus Multimedia helps brands and statewide initiatives activate inside schools through strategic school sponsorships, brand activations in schools, and education partnerships. Learn how the GEORGIA MATCH program uses in-school toolkits, counselor resources, and student engagement materials to increase college access while creating meaningful brand engagement opportunities within school communities.
School Brand Activation in Action: The Sponsorship Playbook Brands are Getting Right
Discover how K-12 school sponsorship is evolving into authentic school brand partnerships—powered by school sponsorships and purpose-driven school brand activations at scale.
Countdown to Kickoff: Georgia High School Football Gets the Big Stage
Friday night lights in Georgia are about to shine brighter than ever. Countdown to Kickoff, a statewide pregame tour from Score Atlanta and Campus Multimedia, is giving high school athletes, coaches, and fans the spotlight of a professional broadcast. With live coverage, on-site fan zones, and statewide TV broadcasts, the tour celebrates community pride while showcasing the state’s most exciting matchups each week.
When Schools and Restaurants Partner, Everyone Wins
We are excited to announce a partnership with Force4Good to make Spirit Nights easy for schools across the nation.
New Digital Marketplace Connects K-12 Schools With Local Sponsors to Fund Athletics and Community Programs
SponsorPlace, a groundbreaking sponsorship platform, launched this week to help K-12 school leaders unlock funding without the administrative burden. The all-in-one marketplace helps schools connect with local businesses, streamlining how sponsorships are created, managed, and executed.
The Untapped Power of Youth Sports Sponsorships: Live from SBJ Brand Innovation Summit
At the Sports Business Journal Brand Innovation Summit, Karl Mawhinney, CEO of Campus Multimedia, gave real ways brands can get involved in the next generation of sports marketing.
Reimagining School Marketing: Partnering, Not Promoting
Schools are no longer just hubs of learning—they’re evolving into powerful spaces where brands can make a meaningful impact while building long-term affinity.
School Sponsorships and Youth Marketing Strategy
Learn from Karl Mawhinney’s insights on engaging Gen Z through meaningful sponsorships and brand activations on The CUSP Show.