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Why Smart Brands are Showing Up in Schools and Doing it Right
Smart brands are solving real problems, supporting educators, and earning genuine trust where it counts. We reveal how brands like Kleenex and DoorDash turned school partnerships into lasting community relationships (and brand loyalty that money can’t buy). If you want your brand to go beyond visibility and become part of the culture, this is your blueprint. Ready to learn how to make an impact that sticks? Dive in.
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The Untapped Power of Youth Sports Sponsorships: Live from SBJ Brand Innovation Summit
At the Sports Business Journal Brand Innovation Summit, Karl Mawhinney, CEO of Campus Multimedia, gave real ways brands can get involved in the next generation of sports marketing.
Reimagining School Marketing: Partnering, Not Promoting
Schools are no longer just hubs of learning—they’re evolving into powerful spaces where brands can make a meaningful impact while building long-term affinity.
School Sponsorships and Youth Marketing Strategy
Learn from Karl Mawhinney’s insights on engaging Gen Z through meaningful sponsorships and brand activations on The CUSP Show.