At the Sports Business Journal Brand Innovation Summit, Karl Mawhinney, CEO of Campus Multimedia, gave real ways brands can get involved in the next generation of sports marketing.

Teacher recognition contests build brand affinity, inspire loyalty, and uplift communities. Discover why creative programs like Kleenex® and Tropical Smoothie Cafe’s contests work so well.

Explore how brand marketers can meaningfully connect with Gen Alpha and Gen Z by supporting schools through thoughtful brand activation strategies.

Schools are no longer just hubs of learning—they’re evolving into powerful spaces where brands can make a meaningful impact while building long-term affinity.

Smart brands are solving real problems, supporting educators, and earning genuine trust where it counts. See how brands like Kleenex and DoorDash turned school partnerships into brand loyalty that money can’t buy.

Discover how partnerships between school and brand deliver resources, experiences, and long-term value that help students thrive in every grade.

Learn from Karl Mawhinney’s insights on engaging Gen Z through meaningful sponsorships and brand activations on The CUSP Show.