Discover how school brand activations influence family buying power. Learn how in-school impressions extend into parent purchasing decisions and foster multigenerational loyalty, with platforms like SponsorPlace making sponsorships easier than ever.

Discover how brand experiential marketing creates impactful experiences in schools, fostering connections with Gen Alpha and Gen Z communities.

Learn why schools are an untapped opportunity for powerful brand activations and how to launch impactful, authentic campaigns that connect with students, families, and communities.

Discover how brands can leverage in-real-life (IRL) marketing strategies to support fall events, extracurriculars, and community activities in schools. Learn strategies for meaningful school partnerships.

Friday night lights in Georgia are about to shine brighter than ever. Countdown to Kickoff, a statewide pregame tour from Score Atlanta and Campus Multimedia, is giving high school athletes, coaches, and fans the spotlight of a professional broadcast. With live coverage, on-site fan zones, and statewide TV broadcasts, the tour celebrates community pride while showcasing the state’s most exciting matchups each week.

Learn why schools are an untapped opportunity for powerful brand activations and how to launch impactful, authentic campaigns that connect with students, families, and communities.

We are excited to announce a partnership with Force4Good to make Spirit Nights easy for schools across the nation.

Discover why partnering with a specialized brand activation company is key to reaching Gen Alpha and Gen Z in K-12 schools. Enhance engagement today.

SponsorPlace, a groundbreaking sponsorship platform, launched this week to help K-12 school leaders unlock funding without the administrative burden. The all-in-one marketplace helps schools connect with local businesses, streamlining how sponsorships are created, managed, and executed.

Discover how brand sports sponsorships go beyond on-campus advertising and foster meaningful partnerships with schools, enhancing visibility and supporting educational goals together.

At the Sports Business Journal Brand Innovation Summit, Karl Mawhinney, CEO of Campus Multimedia, gave real ways brands can get involved in the next generation of sports marketing.

Teacher recognition contests build brand affinity, inspire loyalty, and uplift communities. Discover why creative programs like Kleenex® and Tropical Smoothie Cafe’s contests work so well.

Explore how brand marketers can meaningfully connect with Gen Alpha and Gen Z by supporting schools through thoughtful brand activation strategies.

Schools are no longer just hubs of learning—they’re evolving into powerful spaces where brands can make a meaningful impact while building long-term affinity.

Smart brands are solving real problems, supporting educators, and earning genuine trust where it counts. See how brands like Kleenex and DoorDash turned school partnerships into brand loyalty that money can’t buy.

Discover how partnerships between school and brand deliver resources, experiences, and long-term value that help students thrive in every grade.

Learn from Karl Mawhinney’s insights on engaging Gen Z through meaningful sponsorships and brand activations on The CUSP Show.