THE NEWSROOM
Featured
Why Smart Brands are Showing Up in Schools and Doing it Right
Smart brands are solving real problems, supporting educators, and earning genuine trust where it counts. We reveal how brands like Kleenex and DoorDash turned school partnerships into lasting community relationships (and brand loyalty that money can’t buy). If you want your brand to go beyond visibility and become part of the culture, this is your blueprint. Ready to learn how to make an impact that sticks? Dive in.
Top Stories
Latest Articles
Browse All
Inside the Psychology of Great Brand Activations: How to Build Experiences that Stick
Discover the neuroscience behind powerful brand activations. Learn how consumer psychology, emotional triggers, and experiential design make real-world experiences more memorable than traditional advertising.
Real Life Is the New Viral: How In-School Brand Activations are Paying Off
Discover how school partnerships outperform paid ads by building authentic brand trust. Learn how leading brands like DoorDash, Tropical Smoothie Café, and Jersey Mike’s use brand activation marketing to boost equity and loyalty.
Influencer Marketing for Brand Activations: 3 Strategies to Elevate Your Social Media Collaborations
Discover three powerful influencer marketing strategies to boost your brand activation and school activation campaigns. Learn how direct messaging, relationship building, and community awareness drive real results in social media marketing.
The Greatest Tool in an Athletic Director’s Toolbox: How SponsorPlace Is Transforming Youth Sports Sponsorships
Discover how SponsorPlace is simplifying youth sports sponsorships for high school athletic directors—streamlining communication, pricing, and payment in one easy digital marketplace.
Built-In Trust: Why School Partnerships Outperform Paid Ads in Brand Equity
Discover how school partnerships outperform paid ads by building authentic brand trust. Learn how leading brands like DoorDash, Tropical Smoothie Café, and Jersey Mike’s use brand activation marketing to boost equity and loyalty.
Why Some School Brand Programs Succeed While Others Fail
Explore why some school brand programs work. Learn key elements of engaging initiatives and avoid pitfalls. Partner with Campus Multimedia for success.
From the Lunchroom to the Living Room: How School Activations Influence Family Buying Power
Discover how school brand activations influence family buying power. Learn how in-school impressions extend into parent purchasing decisions and foster multigenerational loyalty, with platforms like SponsorPlace making sponsorships easier than ever.
Crafting Memorable School Brand Experiences
Discover how brand experiential marketing creates impactful experiences in schools, fostering connections with Gen Alpha and Gen Z communities.
7 Powerful Strategies for Brands to Win in Youth Sports Sponsorship
Learn why schools are an untapped opportunity for powerful brand activations and how to launch impactful, authentic campaigns that connect with students, families, and communities.
This Fall Invest in In-Real-Life (IRL) Campaigns that Matter
Discover how brands can leverage in-real-life (IRL) marketing strategies to support fall events, extracurriculars, and community activities in schools. Learn strategies for meaningful school partnerships.
Countdown to Kickoff: Georgia High School Football Gets the Big Stage
Friday night lights in Georgia are about to shine brighter than ever. Countdown to Kickoff, a statewide pregame tour from Score Atlanta and Campus Multimedia, is giving high school athletes, coaches, and fans the spotlight of a professional broadcast. With live coverage, on-site fan zones, and statewide TV broadcasts, the tour celebrates community pride while showcasing the state’s most exciting matchups each week.
FAQs on Youth Sports Sponsorship and Brand Activation
Learn why schools are an untapped opportunity for powerful brand activations and how to launch impactful, authentic campaigns that connect with students, families, and communities.
When Schools and Restaurants Partner, Everyone Wins
We are excited to announce a partnership with Force4Good to make Spirit Nights easy for schools across the nation.
Choosing the Right Brand Activation Partner
Discover why partnering with a specialized brand activation company is key to reaching Gen Alpha and Gen Z in K-12 schools. Enhance engagement today.
New Digital Marketplace Connects K-12 Schools With Local Sponsors to Fund Athletics and Community Programs
SponsorPlace, a groundbreaking sponsorship platform, launched this week to help K-12 school leaders unlock funding without the administrative burden. The all-in-one marketplace helps schools connect with local businesses, streamlining how sponsorships are created, managed, and executed.
Leveraging School Events for Brand Sponsorship
Discover how brand sports sponsorships go beyond on-campus advertising and foster meaningful partnerships with schools, enhancing visibility and supporting educational goals together.
The Untapped Power of Youth Sports Sponsorships: Live from SBJ Brand Innovation Summit
At the Sports Business Journal Brand Innovation Summit, Karl Mawhinney, CEO of Campus Multimedia, gave real ways brands can get involved in the next generation of sports marketing.
Teacher Recognition Contests: The Feel-Good Brand Activation That Actually Works
Teacher recognition contests build brand affinity, inspire loyalty, and uplift communities. Discover why creative programs like Kleenex® and Tropical Smoothie Cafe’s contests work so well.
Reaching Gen Alpha & Gen Z: Smarter Strategies for Brand Engagement
Explore how brand marketers can meaningfully connect with Gen Alpha and Gen Z by supporting schools through thoughtful brand activation strategies.
Reimagining School Marketing: Partnering, Not Promoting
Schools are no longer just hubs of learning—they’re evolving into powerful spaces where brands can make a meaningful impact while building long-term affinity.