School Sponsorships and Youth Marketing Strategy

If your brand is exploring Gen Z marketing, school sponsorships, or a more authentic youth marketing strategy, you won’t want to miss this powerful conversation with Karl Mawhinney, Founder & CEO of Campus Multimedia, on The CUSP Show.

In this insightful podcast, Karl shares how Campus Multimedia has become the leader in brand activation for K-12 schools, helping brands engage meaningfully with schools while delivering real value.

His message is clear: “The number one rule is that a brand program or partnership we do must meet a need or deliver value to a school... it’s not advertising to a school, it’s partnering with a school.”

Why This Matters for Brands Today

Youth sports, back-to-school initiatives, teacher appreciation programs — these are more than marketing moments. They’re opportunities for brands to create lasting impact. Karl explains how Campus Multimedia connects brands with schools’ biggest needs: revenue, recognition, and resources — the “Three Rs” that schools ask for most.

Scaling Brand Activation Across Schools

With partnerships spanning over 20,000 high schools and up to 50,000 elementary schools, Campus Multimedia offers unmatched scale for brands ready to move beyond one-off promotions. Whether you’re targeting Title I schools or entire districts, the key is simple: provide value first.

As Karl puts it, “Many brands want to do this — they just don’t know how.”

Ready to explore how your brand can activate in schools and connect with communities? Book a strategy session or download your own brand activation kit here.

🎧 Listen to the full episode of The CUSP Show and discover how to turn school sponsorships into powerful, authentic partnerships that drive real impact.