Taco Mac's School Partnership Program Brings in 800 Families in Just 6 Weeks
The Challenge
Taco Mac wanted to strengthen brand loyalty and drive restaurant traffic among K-12 families and educators across its southeast footprint, without relying on traditional advertising to do it. The brand needed a way to build genuine goodwill with schools and community members while creating a direct, trackable path from recognition to restaurant visit.
The Solution
Taco Mac partnered with Campus Multimedia to launch a targeted School Partnership Program built around recognition and rewards. Elementary schools received student recognition certificates paired with teacher appreciation coupons. High schools received student certificates, teacher coupons, and catering promotion cards. The program reached 54 high schools across three southeast DMAs (50 in Atlanta, 2 in Macon, and 2 in Birmingham), supported by eight targeted emails and 2-3 weeks of dedicated call team outreach to 56 unique school contacts.
The Results
Campus Multimedia was able to leverage their school database to connect schools within Taco Mac’s targeted DMAs.
The partnership delivered for everyone involved. Taco Mac felt it first: in just six weeks, 800 families walked through the restaurant's doors, according to Tammy Lucich, Marketing Director for Taco Mac.
And schools felt the love. Sabrina Hill of Lake Windward Elementary called the certificates and cards "amazing," while a contact at McKendree Elementary is adding Taco Mac's information to the school's webpage, calling the partnership one they're thankful for. Saint Francis High School built on that momentum with plans to distribute materials during Teacher Appreciation Week and end-of-year student activities, describing the partnership as "very much appreciated."
Across every touchpoint, the program delivered on both of Taco Mac's core goals: deepening community connection through K-12 schools and driving measurable restaurant traffic, sales, and loyalty.
“I received the student certificates and the teacher cards. We are thankful for being able to partner with Taco Mac. We will be adding your information to our webpage.”
