Life360’s Gen Z Strategy: More Than Marketing, A Meaningful School Presence
Life360 partnered with Campus Multimedia to launch one of the most customized and engaging high school sponsorship campaigns to date, designed specifically to resonate with Gen Z students.
Rather than simply placing their logo in school spaces, Life360 leaned into creativity and connection. Every banner, poster, social post, and PA announcement was tailored to speak the language of students. With interactive QR codes, playful questions, emojis, jokes, and inside-school references, each touchpoint felt native, relevant, and fun.
This wasn’t just a branding exercise, it was an experience. Campus Multimedia ensured Life360's personalized content was seen in 65 schools, in 5 states, across multiple media platforms. But it was the messaging that reflected the culture of each school that made Life360’s presence feel less like an ad and more like an ally. Students noticed. Teachers noticed. And schools welcomed it.
A Campaign That Did More Than Advertise
From witty copy to culturally relevant references, their school sponsorships were filled with attention-grabbing, student-first messages like “WYA? (jk i already know),” and “Be Safe FR. Life360 Loves You.” They personalized each activation with school-specific shoutouts such as “Life360 supports North Cobb High School” and even dropped fun surprises like “Hey Bears, we made a playlist for you.” This playful, authentic tone not only made the brand feel relatable, but it also made Life360 feel like a part of the school community. By tapping into Gen Z humor and digital culture, Life360 highlighted itself as a smart, reliable tool for staying safe in a connected world.
School Wins:
Received financial support to enhance programs and facilities
Welcomed a partner who genuinely supported students through positive messaging
Saw increased student engagement with campaign materials
Life360 Wins:
Achieved standout visibility by breaking through the clutter with culturally relevant, student-first content
Positioned itself as a friendly, trusted safety solution for families
Strengthened brand credibility in key growth markets
Life360 proved that school sponsorships don’t have to be generic. With the right tone, creativity, and care, brands can become a joyful part of the school community, building trust, visibility, and lasting connections.
65
SPONSORSHIPS
5
STATES
451
UNIQUE PLACEMENTS
“Thank you so much for this opportunity to work with Life360—one of the most valuable tools in the 21st century for keeping tabs on our kids!”
