Kleenex x Costco - Heroes of the Classroom Contest
To celebrate Kleenex’s 100 Year campaign, Campus Multimedia executed a nationwide contest to honor impactful teachers.
One grand prize-winning teacher was crowned, generating nationwide buzz. Heroes of the Classroom deeply resonated with schools, nominators, and teachers, with the top 10 winners receiving over $40K in prizes. Kleenex gained key visibility for its 100-year campaign, reinforcing its commitment to supporting educators and communities.
Campus Multimedia provided campaign branding, custom website build, comprehensive communication strategy, voting and contest management, and public relations efforts - offering Kleenex a turn-key solution.
6.8K
VOTES CAST
4.6K
SCHOOLS TARGETED
57
MEDIA MENTIONS
Congrats to the Grand Prize Winner Lauren Brazel
Lauren Brazel of Tinley Park High School earned the top grand-prize winner's honors. Her announcement was made with rounds of local attention and culminated with a school-wide pep rally with local media in attendance.
The community felt the joy of the day and celebrated the strength of Lauren Brazel and the strength of Kleenex.
“Across the country, there is an educator shortage. It is imperative that we highlight those that go above and beyond to not only celebrate but attract new people to the profession.
Teaching is hard...and seems to be getting even more challenging. These types of contests shine a spotlight on the good that is being done across the country in our schools for the benefit of our students.”
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