DoorDash Shows Up: How a Brand Became a Trusted School Partner, Not Just a Sponsor
While traditional banners and ad placements are lucrative for both brands and schools, showing up for the school community in meaningful ways solidifies the relationship between a brand and the entire community.
That’s exactly what DoorDash did in partnership with Campus Multimedia, and it’s changing the way brands think about school activation programs.
A Smarter, More Personal Sponsorship Play
DoorDash launched a highly customized school activation campaign through Campus Multimedia, reaching schools in strategically geo-targeted areas with a creative mix of banners, posters, digital signage, coupons, and social content. But this wasn’t just standard brand placement. Each piece was thoughtfully positioned in high-traffic areas to become a natural part of the student environment, boosting visibility that resonated with staff, students, and families alike.
The result? A campaign that not only stood out, but also generated significant revenue for schools and real engagementwith students. The community didn’t just notice DoorDash—they welcomed it.
DoorDash Delivered More Than Ads: They Delivered Impact
But DoorDash didn’t stop there. They took community support to the next level with a series of hands-on, heartfelt programs that showed what it means for a brand to truly care.
"Your Door to More" Graduation Campaign
At a local high school graduation events, DoorDash surprised deserving seniors with a $500 scholarship live on stage. It wasn’t just a photo-opt, it was a powerful, emotional moment that reinforced the brand’s commitment to investing in the futures of students.
Community Event Sponsorships
DoorDash also stepped in to support school and community-wide events, providing packages filled with gifts, supplies, and branded resources to make each event a success. Their involvement helped ease the burden on staff while adding excitement, recognition, and fun for everyone involved.
Whether it was an awards banquet or a teacher appreciation luncheon, DoorDash helped schools pull off meaningful moments with less stress and more joy.
Game of the Week Sponsorships
DoorDash became the official presenting sponsor of select "Game of the Week" events across key partner schools.These athletic sponsorships weren't just about brand visibility, they were moments of recognition and excitement. At each event, DoorDash presented schools with a $500 donation, delivered in the form of an oversized check during a live PA-announced presentation, turning each game into a community celebration. These activations demonstrated that DoorDash isn’t just showing up, they’re investing in school pride, team spirit, and meaningful support where it matters most.
What Brands Can Learn: Show Up, Support, and Stay
DoorDash’s success is a blueprint for how brands can integrate themselves into school ecosystems in a way that feels authentic and appreciated.
Here’s how:
Provide Real Support - Offer resources, funding, or sponsorships that solve actual problems for schools.
Celebrate the People Who Matter - Recognize teachers, students, and staff in ways that feel personal and uplifting.
Make It Fun - Don’t just show up with a message, show up with energy, giveaways, and a reason to smile.
Think Beyond the Ad – Use your presence to add value, not just visibility.
When done right, school sponsorships aren’t just advertising—they’re community-building opportunities that turn brands into trusted partners that grow customer loyalty long after graduation.
The Takeaway
DoorDash didn’t just promote their brand, they became part of the story schools tell about what support looks like. Through their work with Campus Multimedia, they proved that purpose-driven sponsorships and school activations can create long-lasting impact for students, staff, and the entire school community.
If your brand is ready to go beyond awareness and start making a difference, there’s never been a better time to step into the school space, with creativity, generosity, and fun. Want to see how your brand can make an impact in local schools across the nation?