Mission Accomplished: How a Multi-Market, School-Based Strategy Drove Army Recruitment at Scale
No Touchpoint Left Behind:
Campus Multimedia executed a multi-touchpoint campaign in key Army markets, utilizing digital and print signage, as well as on-site activations, to engage students and communities.
Placements included stadium scoreboards, marquee signs, school video systems, hallway posters, gymnasium video boards, and more.
Targeted Strategy:
133 School Sponsorships
Every market received a tailored deployment. Each participating school was onboarded with a minimum of 3 digital signage placements, ensuring high-frequency brand impressions across campus.
10 Football Activations
On-site football game activations connected with packed crowds during peak moments, bringing together students, families, and fans in a shared experience.
Mission Accomplished:
The campaign was built around three interlocking objectives, each reinforcing the next.
Build awareness of the US Army among high school students and communities across 10 key markets.
Educate students on the opportunities, pathways, and benefits of choosing the Army after graduation.
Generate new leads and sign-ups by converting awareness into measurable action through targeted CTAs and activations.
133
SCHOOLS
273k
STUDENTS REACHED
10
DMAs
“Everything was fantastic. We had a crowd of 3,700 at the game and the U.S. Army location was very crowded.”
