How Dunkin’ Increased Brand Affinity with a Nationwide School Activation Program
In partnership with Campus Multimedia, Dunkin’ launched a nationwide school engagement program designed to energize campuses and strengthen community connection.
Participating schools received Dunkin’ rewards to recognize students and staff — and were invited to collaborate on creating a custom beverage that debuted at a high-energy, on-site experiential event.
From coast to coast, schools shared that the program made them feel genuinely seen and supported. The rewards, gift cards, and custom drink moments sparked excitement, boosted morale, and elevated initiatives like PBIS, Student of the Month, teacher appreciation, and community celebrations. Many described the experience as more than a promotion — it felt personal, memorable, and authentically connected to their school community.
Dunkin’ Wins:
Drove brand engagement and store traffic
Earned first time sippers
Created a stronger on-site presence and relationship with local schools
160
SCHOOLS
107
RESTAURANTS
185K
STUDENTS REACHED
“Thank you so much for this exciting partnership - I’m thrilled that our students and staff will have access to Dunkin’ Rewards! It’s especially wonderful to hear that our local Dunkin’, just a short walk from our school, will be featuring an Earl L. Vandermeulen High School drink. What a fun and meaningful way to connect with our community.”
