Every brand wants real trust, real community connection, and real, measurable results. Meanwhile, K-12 schools across the U.S. are facing growing financial and operational pressures that put essential programs and student experiences at risk.

So we teamed up with YouGov to find out where those two realities intersect, and what we found surprised even us. Parents not only rank their child's school among the most trusted institutions in their life, ahead of media, government, and almost everything else, but they also want brands to show up, as long as it is done in a way that actually helps.

This study breaks down exactly what that opportunity looks like, showing brands how to build the kind of trust, connection, and measurable results they are chasing by showing up for the schools that already have their customers' trust. And the brands that move first are going to have a real head start.