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A National YouGov Survey on Public Opinion of Brand Presence in Schools
The Untapped Trust Advantage
Why Brands Win by Showing Up for K-12 Education
ABOUT THE STUDY
As brands prioritize trust, community connection, and measurable impact, traditional sponsorship models may no longer be enough. At the same time, K–12 schools across the U.S. face growing financial and operational pressures that threaten essential programs and student experiences.
This national study, conducted with YouGov, explores where these challenges intersect — examining the role schools play as trusted community institutions and how families view brand involvement in supporting them.
The findings reveal a clear opportunity: schools represent a powerful, underutilized channel for brands looking to build authentic trust and meaningful community engagement.
People-First Approach
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Reliability You Can Count On
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A Focus on Quality
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People-First Approach · Reliability You Can Count On · A Focus on Quality ·
Top Takeaways
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From Classroom to Community
When schools lack resources, students miss out on important experiences that shape confidence and future success. These gaps don’t just affect education — they impact long-term opportunity and the strength of our communities.
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Trust That Extends to Brands
Schools are trusted, year-round community hubs. When brands support schools, they align with that trust and build meaningful connections through visible, local impact.
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A Clear Opportunity for Partnership
School communities are open to thoughtful brand partnerships. Brands that show up in authentic ways can build lasting goodwill and stronger connections with families.
WHAT SETS US APART
Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build. We believe in doing great work, building real relationships, and making it easy for you to get the results you’re looking for.
LET’S GET STARTED