The U.S. Army - High School Program Partnership
250
PARTNERING SCHOOLS
11K+
ESTIMATED LEADS
This national program incorporated an immersive digital game for students to engage with and share socially at school events.
The U.S. Army wanted to make school events more dynamic and fun by incorporating their digital #FindYourMission game at sporting events, lunchrooms, and career fairs. Our school relationships allowed us to schedule and coordinate school events with U.S. Army engagement to support schools.
School Wins:
Schools are trying to create destination experiences at events to engage their students.
Students had the chance to be exposed to different careers in the U.S Army through games, conversations with U.S. Army representatives, and giveaways.
Brand Wins:
The U.S. Army was able to gain a new audience of 11K+ students that expressed interest in future careers.
“Many of our students showed interest in joining the military. The service members did a very good job creating positive communication.”
