Jersey Mike’s aimed to deepen its high school relationships and drive employee applicants by investing in school counselors.

Local stores saw applications and leads increase as a direct result of this initiative and new employees hired from thanking school counselors and offering them resources. The program resulted in valuable in-store employment.

School Wins:

• School counselors were equipped with career resources and office supplies.

• Students were given employee opportunities.

• Students and counselors received free meal coupons.

Brand Wins:

• Jersey Mike’s became positioned as a rewarding place to work which drove employee applicants from students.

• Through this program, they deepened high school relationships and invested in school counselors.
  
  

6.5K

SCHOOLS TARGETED

2K

STORES INVOLVED

10

MILE RADIUS TARGET